SMS drives club membership renewals
Posted by MattE on 22 Jun 2007 at 05:08 pm | Tagged as: SMS
The use of SMS reminders has helped a Melbourne club drive membership renewals.
In a market space that is crowded with traditional communication methods, the Craigieburn Sports Club approached PlusOne when they decided to try SMS as a way of reaching members.
A simple personalised message was sent to members and some ex-members on the club’s membership database. Within minutes people in the club at the time were renewing their memberships and within days a flood of people, including some who had let their memberships expire.
The tally of the final figures will not be known till the end of the month but the fact they are getting renewals happening in a timely fashion is a great outcome.
If you have a need to communicate with a membership, SMS is a cost effective way to do it, with tangible results!
Feel free to give us a call!
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