eMarketer magazine has an interesting article about how pay-for access sites (online content providers) are working out that by providing free stuff, they can convert more visitors to their paid-for content.

Their article says:

What makes some paid content sites better than others at turning free trial users into subscribers?

In an initial step to find out, MaketingSherpa signed up for free trials with 50 content providers, and interviewed many of their marketers.

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The firm found that offering free content immediately can help. eMusic makes such an offer before visitors even reach its home page. The company said it has converted about half of its free members into paid subscribers.

Read more here

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