How to implement a Mobile Search Marketing Campaign
Posted by MattE on 29 May 2007 at 02:28 pm | Tagged as: Marketing, SMS, Web, consumer engagement
Mobile phones and internet access (or web access in a more restrictive way) is set to increase exponentially as more online marketers recognise the opportunities in mobile online marketing.
There are several very good points made by Joe Whyte.
In his article he says that in a recent study by MarketingSherpa, 49.2% of consumer marketers were tracking mobile search campaigns as a potential tactic, and 13.8% will definitely conduct a full mobile campaign or test this year.
He says that Mobile search is a rapidly growing marketing tactic and by focusing on mobile search marketing, you can stay ahead of your competition and help support your offline marketing campaigns.
He says there are several key elements to ensure success.
1. You have to define your target audience.
2. Engaging your audience within a mobile marketing campaign is crucial.
3. Fit the right applications for mobile usage types.
4. Don’t run a mobile search campaign by itself. Set up other support campaigns as well.
5. Ensure your landing pages considers implementing one or more of these aspects:
* Create a clear and precise call to action
* Create a Click to Call option
* Send page via mobile email
* Add ability to share with others by SMS capability
Joe finally says to make sure you keep this brief and to the point - people are wanting to access what they want and do it fast! Full article
