PlusOne – Marketing Musings

A report in AMTA shows just how using customer feedback can help develop new products.

This product has HUGE potential if it really works and could challenge the current fish finders available on the market.

Moral of the story – want good ideas? Give your customers the opportunity to tell you, and then listen….

South Korea’s SK Telecom has launched a novel facility which attaches a waterproof sensor which can be attached to the end of a fishing line. The sensor monitors the density of fish, and broadcasts that information back to your mobile phone – conveniently on the shoreline.

Software on the phone then displays this information along with additional information such as water temperature.

“The idea came from a content provider,” she said. In the progress of working with partners the company gets a steady stream of ideas pitched at it and decided to work on this one because it was so interesting, said Cindy Kang from SK Telecom.

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