Innovative Marketing - using a virgin to sell sex
Posted by MattE on 12 May 2007 at 08:47 pm | Tagged as: Marketing
Innovative marketing or guerilla marketing - not sure which best describes this one…
Evidently at the Sanctuary of Fatima, a holy shrine in Portugal, free maps are being handed out that have advertising on the reverse side. Nothing new in that perhaps, except in this case the asa are for sex aids and and aphrodisiacs.
The release of the free map, thought to be by an advertising agency coincides with when thousands of pilgrims are expected to travel on foot to Fatima on May 13 to celebrate the 90th anniversary of the first appearance of the Virgin Mary to three shepherd children on a hillside near the town, 120 km (75 miles) north of Lisbon.
Your thoughts?Â
