May 2007
Monthly Archive
How to implement a Mobile Search Marketing Campaign
MattE 29 May 2007 | : Marketing, SMS, Web, consumer engagement
Mobile phones and internet access (or web access in a more restrictive way) is set to increase exponentially as more online marketers recognise the opportunities in mobile online marketing.
There are several very good points made by Joe Whyte.
In his article he says that in a recent study by MarketingSherpa, 49.2% of consumer marketers were tracking mobile search campaigns as a potential tactic, and 13.8% will definitely conduct a full mobile campaign or test this year.
Are the fish biting? I’ll check my underwater mobile
MattE 25 May 2007 | : SMS, consumer engagement
A report in AMTA shows just how using customer feedback can help develop new products.
This product has HUGE potential if it really works and could challenge the current fish finders available on the market.
Moral of the story - want good ideas? Give your customers the opportunity to tell you, and then listen….
South Korea’s SK Telecom has launched a novel facility which attaches a waterproof sensor which can be attached to the end of a fishing line. The sensor monitors the density of fish, and broadcasts that information back to your mobile phone - conveniently on the shoreline.
KFC uses free video to flog products
MattE 23 May 2007 | : Marketing, consumer engagement
I don’t know whether it is pilfering or if they even sought permission to use the footage, but it seems Kentucky Fried Chicken in the USA has been trawling the net for people’s ‘celebration videos to use in its new Celebration campaign.
As the KFC press release says:
Continuing its legacy of innovative marketing, Kentucky Fried Chicken is reinventing the commercial production process and celebrating its fans with a new ad that’s all about them. Gathering “talent” from an unlikely source - the internet’s most popular video sharing communities - KFC’s new “Celebration” spot for its Zero Grams Trans Fat conversion includes content taken entirely from existing consumer generated video.
New advertising methods needed on Web 2.0 sites
MattE 20 May 2007 | : Marketing, SMS, consumer engagement
The notion of market engagement is something I have been quietly pushing here over the past few months. It is about creative ways of getting the audience to engage with your product or Brand. Engagement brings with it association which ultimately raises familiarity and trust which is reflected in sales.
For advertisers, implementing consumer engagement in advertising can be straightforward.
For instance, the ad could be an invitation to get people involved in designing a new product, making suggestions for product improvement etc. Easy to do via web and an ideal way to leverage off the community involvement that is the success of most web 2.0 site and transfer it to the advertisers needs.
Board your flight by mobile phone
An interesting story from AMTA - when we approached Australian airlines to investigate the technology for use in Australia, the response was that why bother with that when sending the ticket via email or having e-checking was free.
AMTA - Board your flight by mobile phone
Ubiquitous and well entrenched as mobile phones may be, some potential uses have yet to catch on in a big way. Such is the case with mobile check-in at airports.
New Google search engine announced
While it has not shown up as live on my look at Google, this is interesting news.
One concern I have is that it will make the simple interface more crowded.
For a while we have been able to search for items other than web pages (i.e images or news searches), so I will be interested to see what the search results pages toss up.
It could also mean a challenge for SEO if there will be competing results.
Mobile web audience reaches 20% the size of PC-Based Internet use
MattE 17 May 2007 | : Marketing, SMS
I came across an interesting press release that indicates that web access from mobile phones is undergoing a silent explosion.
Telephia and comScore (two mobile market research/development type companies) sais their study reveals that 5.7 million people in the U.K. used a mobile device to access the Web during January 2007 compared to the 30 million people age 15 or older who accessed the Web from a PC (either a home or a work machine).
At 19 percent of the PC-based Internet audience, the U.K. Mobile Web market is similarly developed on a relative basis to the U.S. Mobile Web market, where 30 million (or 19 percent) of the 159 million U.S. PC Web users of a comparable age accessed the Web from a mobile device during the same month.
It comes as no great surprise that the youth market is the one that is uptaking this access method…on the move, with a need to stay in touch…if you are looking to move a website to a mobile version make sure it is targetted at the younger age spectrum. Continue Reading »
Innovative Marketing - using a virgin to sell sex
MattE 12 May 2007 | : Marketing
Innovative marketing or guerilla marketing - not sure which best describes this one…
Evidently at the Sanctuary of Fatima, a holy shrine in Portugal, free maps are being handed out that have advertising on the reverse side. Nothing new in that perhaps, except in this case the asa are for sex aids and and aphrodisiacs.
The release of the free map, thought to be by an advertising agency coincides with when thousands of pilgrims are expected to travel on foot to Fatima on May 13 to celebrate the 90th anniversary of the first appearance of the Virgin Mary to three shepherd children on a hillside near the town, 120 km (75 miles) north of Lisbon.
Your thoughts?Â
SEO basics every website should do
Here is a list of Search Engine Optimisation activities every website owner should do. This is from a newsletter sent out by Clicksor - an online advertising business.
The comments in italics are mine:
1. Including the keyword of your website in the domain name is fundamental. Websites will be listed in search query containing the keyword even if it is not included elsewhere in the site. It is not always possible to have this in the domain name, especially if you have an established site. However including them in the URL, by way of descriptive page names can be done at any time.
Do not call register’s impact on telemarketing industry
MattE 08 May 2007 | : Marketing
The opening of the Australian do-not-call-register has been welcomed with warm enthusiasm - certainly by me and the other 250,000 people who registered on the first DAY.
There are a number of countries around the world with similar registers - so this begs the question - What effect will this registry have on telemarketers, especially those we have all come to dislike - high pressure callers from overseas call centres?
It is quite timely then that this very topic was recently addressed by David Foulcher (regional director, Cincom India) who wrote a pice in the Indian newspaper, the Financial Express. The first part of the article is repeated here: Continue Reading »
