PlusOne - Musings of a marketer

How do you make your product in a consumer environment where demand is tempered by health concerns over the origins of the food items? Simple, through product information disclosure.

Other than looking for a way to increase sales following an untimely end to an existing supply contract, Chippindale Foods has captured the subtly implied needs of its end user - the cook in the kitchen.

The family-run packing operation launched its Yorkshire Free Range Eggs brand back in 2005 and was the first packer to create a website, wheresyoursfrom.com — where consumers could trace the origin of their eggs. By simply entering the producer code stamped on the egg it is possible to read details about the individual farm—and farmer—where the eggs have been laid. It is an idea that has since caught on with other packers. (source - theranger.co.uk)

Of course this idea could be taken one step further and barcodes that can be scanned by mobile phones could be printed on the carton and then the same info could be obtained to the mobile phone screen in-store, better meeting the need-it-now information demands of consumers and engaging consumers through more informed purchase decisions. Imagine, the same could be used for any fresh produce - fish, meat, poultry…..