Pepsi Cola unveils new marketing approach
Posted by MattE on 23 Apr 2007 at 11:31 am | Tagged as: Marketing, consumer engagement
In another example by a major international consumer product to engage with its market comes this news about Pepsi’s radical move to market interaction:
Beginning this month, Pepsi-Cola will interact with consumers in a different way than ever before. Embracing today’s need to constantly evolve, enable discovery and engage the people who know it best, consumers, Pepsi is reaching out via a global brand philosophy.
Pepsi will connect with consumers via a 3D marketing campaign that will be reflected all over the world on TV, radio, in print, packaging and online. Central to Pepsi’s new marketing philosophy are consumers who will be able to interact with the brand, create their own Pepsi experience and help to shape those of other consumers around the world.
By engaging in a constant dialogue with consumers through traditional and digital communication channels, the brand to will reflect the ever-changing interests of Pepsi drinkers.
Chief marketing officer, PepsiCo International Beverages, Ron Coughlin says that young people around the globe today seek discovery, connectedness, personalization and multiculturalism.
He says whenever a Pepsi is purchased anywhere in the world, their consumers will be led on a journey of discovery. That discovery will start with new pack designs and led through to their interactive digital initiatives, where consumers can help shape future content.
Sounds pretty exciting and comes just after Coke launched their web currency scheme.
This is just another example of the move by product manufacturers towards Consumer Engagement
