Coke targets teens with web currency scheme
Posted by MattE on 09 Apr 2007 at 10:16 am | Tagged as: Marketing, SMS, consumer engagement
Here is an interesting snip from Brand Republic that looks to introduce a whole new loyalty element into small value, high volume product purchase items.
I wonder how the various income tax agencies will view it!
Soft-drinks giant Coca-Cola is gearing up for the launch of a high-profile loyalty scheme aimed at the teenage market in Europe.
The company will target teens primarily online, with the strategy involving the creation of a special currency collected from its cans and bottles. Consumers will be able to use the currency to make purchases with affiliated firms via a special website.
