This campaign has just started today – good to see big name brands pushing the envelope with use of mobile technology – it is clear there is much more potential in the medium than most companies are prepared to commit to.

There are several other components to the campaign in the full story.

C-Class Mobile Special

For the first time ever, Mercedes-Benz offers an innovative Mobile Special to attract the attention of customers and potential buyers while they are on the move. Special mobile client software can be called up either by text messaging (SMS) a number assigned to each country (for example in Germany, via an SMS marked “cklasse” to 88044) or directly from the Mercedes-Benz website in the participating markets. Those who access the software receive images of the new C-Class’ interior and exterior, and are also provided with technical data. They can then utilize the soft configurator to put together their dream car on the basis of various model versions, colors and wheel rims. The Mobile Special also contains the dates of C-Class events and invitations to them, as well as films, photos and engine sounds that can be downloaded. Mercedes-Benz is advertising the Special on Vodafone Live and other mobile portals.

Source: duemotori.com

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