March 2007
Monthly Archive
Economic development in third world riding on mobile phones
The mobile phone is rapidly becoming a vital tool in developing nations, from improving heath care to allowing people to access news via WAP enabled sites such as the BBC offers.
This story from ATMA shows how economic development can be improved by the introduction of mobile phones into the population, even at a penetration rate of as low as 10%.
Middle East’s first hands-on interactive bus unveiled
MattE 01 Mar 2007 | : Marketing
A new interactive bus has been unveiled in the United Arab Emirates will tour the region in another example of selling a product by not promoting the product per se.
So what has car racing, sound systems and soccer got to do with marketing?
Gillette is selling a new razor, but doing so using an innovative marketing technique that sells the experience, and by default product association.
