PlusOne – Marketing Musings » 10 must do’s for website maker

Posted by MattE on 28 Mar 2007 at 11:00 am | Tagged as: Web

If you are looking at a website make over and customer conversions are important to you, I suggest the 10 High-Profit Redesign Priorities from Jakob Nielsen’s Alertbox is well worth a read.

The topics covered include:
1. Email Newsletters
2. Informative Product Pages
3. High-Quality Photography
4. Product Differentiation and Comparisons
5. Support for Reordering
6. Simplified Text
7. Catering to Seniors
8. Gift-Giving Support
9. Search
10. User Testing

These are in the order that Nielsen says are most important. While newsletters are at the top of the list (despite spam limiting the value of email these days) I am surprised that RSS does not get a mention.