3G to change mobile phone landscape in Aust.
Posted by MattE on 09 Mar 2007 at 12:07 pm | Tagged as: Media, consumer engagement
The way we view our mobile phones is set to change - at last. The following report from ATMA indicates the time is almost upon us with the closure of the CDMA network forcing a shift of 1.5 million phone users onto the 3G platform.
With the the main benefit of 3G technology being that it allows mobile phones to download content at high speeds, thus allowing 3G mobile phone users to easily grab music, video clips, live television, maps, movie times, sports updates, news and more in seconds rather than minutes.
Think your mobile phone can do it all? Think again, reports Brisbane’s Courier Mail newspaper this week.
According to the experts, you have only glimpsed what’s possible.
They predict warring phone companies will launch a throng of new services, faster networks and drop their prices to lure you in this year, while manufacturers add more features to already multi-tasking mobile phones.
Expect more television-to-go, more portable live sport, a greater selection of music at the press of a button and even maps and directions available in your pocket.
At the heart of this innovation and activity is the next generation of mobile technology. All four Australian phone companies now own 3G (third-generation) mobile phone networks, with some boasting even more advanced technology.
And Australian consumers are taking note. Multimedia mobile phone users are expected to double this year after more than tripling to almost 3 million Australians in 2006.
Warren Chaisatien, managing director of research firm Telsyte, says the “sudden burst” in 3G users last year happened after Telstra, Vodafone and Optus joined 3 Mobile in offering the next-generation mobile phone technology.
