Cell Phone Spammer Slammed With $200,000 Fine
Posted by MattE on 28 Feb 2007 at 09:11 am | Tagged as: Marketing, Media, SMS
Good news on the fight against mobile phone message spammers with this win in the USA by Verizon. The problem in the USA and UK is far worse than in Australia, which has the toughest anti spam laws.
The mobile space is one we in the mobile marketing industry are trying hard to keep clean - opt in only lists, requiring clients sending blasts to their lists to provide a signed statement saying their lists are opt in and requiring any subscription style messages to include regular opt out instructions.
Verizon Wireless (USA) has won a permanent injunction against a company that sent nearly 100,000 spam messages to mobile phone users tempting them with a cruise to the Bahamas.
In a default judgment against Specialized Programming and Marketing and its owner Charles Henderson, the court prohibited them from sending any more spam to Verizon Wireless customers and to pay damages of more than US$200,000, according to a company release.
Tags: Spammer. USA | Spam | Phone | mobile | message | wireless | verizon | Technology | marketing | HENDERSON | Bahamas
