PlusOne - Musings of a marketer

OK, so a slightly off topic post….

I was sitting in my car at a set of traffic lights today, waiting for them to turn green. Cross traffic was flowing smoothly.

Coming towards me with lights flashing and sirens sounding came an ambulance.

“OK,” I thought, “The cross traffic will see him and the ambulance will be able to make its way through the intersection.”

I was wrong. Several trucks and cars came through the intersection, despite the ambulance driver nosing out further to try and get his right of way. Several of the cars and trucks actually had to swerve around the front of the ambulance to keep going on their merry way. Ignorant, blind, arrogant - who knows…

I don’t know how many of you have ever had need of an ambulance.

I know I did once, when my middle daughter lay on the floor, blue, with me giving CPR and fearing I was going to lose my child. The sound of the ambulance was the best thing I have ever heard. I went from despair to hope with that sound.

I hope that drivers on that day were more courteous than those I saw today, when someone else was possibly in a feeling of despair and helplessness and straining their ears for the sound of the siren and minutes seem like hours…

Every moment of delay adds to the trauma of those helping and the risk to the patient.
I would be interested to hear your thoughts on the subject via comments

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