Is MySpace a HUGE unrecognised marketing opportunity?
Posted by MattE on 02 Nov 2006 at 10:28 am | Tagged as: Marketing, Web
In my reading around the forums, I came across a thread dealing with MySpace. While I had read a bit on MySpace a while ago, this thread captured my attention.
From my previous brief look at MySpace, it seemed like a teen zone, tens of thousands of ‘Spaces’ with garish layouts and themes - so bad in fact that many are barely legible.
But this thread was about people using MySpace to market their websites, services and products. Now a caveat here: MySpace terms and conditions say business promotion is not allowed on MySpace…but there are plenty there doing it, in what could be termed a grey zone.
Certainly the whole setup is designed for people to meet people, with a weighting towards what sort of ‘interaction’ you would like to have with new ‘friends‘. Hmmm some of this might be lending itself to business promotion, given some of the images being posted. Surely there cannot be that many beautiful people out there…
So this thread spoke about people’s success in access new client bases. Enough people had posted on the thread that they were starting to see some success, and I read the MySpace has a user base of 22 million with around 150,000 new members per day. I thought, why not!
So I have set up my own Space.
The trick to marketing on it seems, is attracting as many ‘friends’ as possible. This allows you to post bulletins to them to let them know you have made a new blog post (MySpace has its own internal blog system, plus IM, internal email etc), make silly comments on other people’s spaces (you wouldn’t believe some of the crap that’s posted
).
My usage of MySpace is to promote the caricature business. I can put some fun caricatures on the Space and take a tangential view of life with some mentions of the caricature business sprinkled around.
My next task is to get new friends. There is a new offering in the marketplace from SpaceHog that promises to show you how to Make Money With MySpace.
With 22 million users, the guys, Mr Black and Mr Blue (heh heh yes they are caricature clients - click the link above to see them on the site doing their stuff - an innovative use of caricatures!) say they can make your MySpace a marketing success.
So far things are in the gearing up stage. I’ll let you know how I get on!
If you are making money or finding marketing sucess with MySpace why not let us know via comments.
Technorati tags MySpace | online marketing | MySpace Marketing





Updating my own post - I saw this MySpace user number analysis on Digg seems one quick and dirty analysis by this person has 43 million active MySpace users.
nice one matte… i’ll stay tuned and if these gets a go from you, i’m jumping into the bandwagon too! LOL!
Jun - I have been looking through the Make Money with MySpace offering and it has lots of great stuff in there, including some quite unexpected aspects. It might be a week or so till I get around to following through (doing a bit of a site revamp on another site) - but my expectation is there is great potential in implementing the methodology.
i can always wait for the experts to say we roll the dice… LOL! i’ll just have to check in here once in a while…
hi matte,
just dropping by your blog checking for some fresh articles. what’s up with this one? any progress on ‘myspace marketing’?
jun (soulripper of SR)
Thanks for the reminder.
I have set up the ‘profile’ but with other business committmetns in th busy pre-Christmas season rush it is a project on hold till January.