October 2006
Monthly Archive
A mass market 3G mobile “for allâ€, says GSMA
MattE 21 Oct 2006 | : Media, SMS
Global GSM operators are looking to kick-start demand for 3G services by jointly promoting a UMTS phone that will target the mass market. Twelve major operators are asking vendors to submit proposals for a universal 3G handset, which they will buy in bulk driving down development and manufacturing costs for the lucky winning vendor. More
Technorati tags 3G Phone | GSM Phone
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Industry rejects false mobile phone driving claims
MattE 21 Oct 2006 | : Communications, SMS
The Australian Mobile Telecommunications Association has this to say on mobile phone usage while driving:
The false claim that mobile phone use while driving is as dangerous as drink driving is based on mistaken assumptions and an incomplete review of the established research in this area, AMTA CEO Chris Althaus said in a letter published in a Queensland newspaper yesterday.
The Townsville Bulletin reported comments from local police claiming that talking on a phone while driving was as dangerous as drink driving.
Mr Althaus said such a comparison could undermine other driver safety campaigns by reducing the stigma of driving while drunk and the comparison is considered irresponsible by some road safety authorities.
New way of selling music could be on the money…or not
MattE 21 Oct 2006 | : Marketing
Innovation can often lead to market impact that could not be foreseen. The move by Rock band Keane who will be the first act to release a single on USB flash drives, could be it…but I doubt it.
1,500 of the gadgets will go sale with MP3 copies of the band’s latest single, Nothing In My Way, later this month. The low volume is a market test.
But Keane are not pioneering the idea. Canadian band Barenaked Ladies started selling albums on USB drives last year.
Webmaster Interview – Simon Burfield from burf.com
MattE 19 Oct 2006 | : Webmaster Interviews
SMS shortcodes In Ads Work
MattE 17 Oct 2006 | : Marketing, SMS
A post Shortcodes In Ads Work shows that integrating mobile interation pathways into mainstream, above the line campaigns can yield results.
Spain topping the list at 29.1 percent, followed by the UK at 18.5 percent, France at 10.1 percent, the United States at 7 percent and Germany at 3.4 percent.†Unsurprisingly the most common response is to shortcodes on television, but that’s mostly for voting on reality shows and so on.
Of course with ANY campaign, it is in how the service is presented that can make the difference between a good campaign and a great campaign and provides great scope for ad agencies to leverage their creative talent to just about any campaign.
Why every link request needs to be checked
I have written before about link scammers – those who propose a link then take the link to your site off after a few days or weeks after links ahve been swapped. Then there are those who are either trying to be a bit more subtle, or just don’t know how to exchange links properly.
Take this email I received today:
This is an automated message from LinkPartners.com.The webmaster for Oakland Airport Car Service (http://www.qstc.net/) found your site Reservation Heaven on LinkPartners.com and would like to swap links.
Does a caricature of Kevin Rose bring Diggs or more site traffic?
MattE 13 Oct 2006 | : Marketing, Web
Someone suggested that plenty of profile for Caricature King (one of our other websites) could be gained by creating a caricature of Kevin Rose the founder of Digg, (a social site ranking website) and posting the link to the Kevin Rose caricature on Digg itself.
So this is what the caricature of Kevin Rose looks like:
If you are a Digg member, pop over to the celebs page and click the Digg button. You can of course add to del.icio.us as well using the link to the right ->
Mobile phone barcode ticketing available to all in Australia
MattE 12 Oct 2006 | : Marketing, SMS
Here is our press release issued today telling how small events (festivals, special events etc) around Australia will now be able to take advantage of tickets issued direct to mobile phones which are then scanned at the venue.
Contact us if you have or know of an event that could benefit.
Worldwide connections pass 2.5 billion – 3G predicted to reach 285 million by December
According to Wireless Intelligence, a significant milestone for the mobile phone industry ahs been reached – the total number of cellular connections in the world is 2.5 billion.
Wireless Intelligence, the venture between Ovum and the GSM Association, said more milestones are to be reached soon.
“The cellular industry took 20 years to reach 1 billion connections, three years to reach 2 billion connections and is on target to reach its third billion in a period of just over two years,†said Martin Glover, Director of Wireless Intelligence.
U R Naughty – Go 2 Bed
Almost two-thirds of parents who use text messaging believe it improves their communication with their children.
The Cingular survey on text messaging and parents, conducted by Mediathink, also states that 65 percent of parents who text message say they communicate more frequently with their children when they are away from home.
View the full article from Cellular News.
