The people factor
Posted by MattE on 23 Oct 2006 at 10:49 pm | Tagged as: Marketing, Web
An industry colleague had this post on his A Marketing Blog - worth checking it out for the cartoon as well
In 1997, Steve Jobs, the founder and former CEO of Apple Computer, returned to the company to help revive the ailing personal computer market. One of the first calls he made was to Lee Clow, TBWA/Chiat/Day’s legendary chairman and chief creative officer worldwide. Apple was considering a number of agencies at the time, but Jobs cut short the review process and awarded the business to TBWA/Chiat/Day, noting “I don’t pick advertising agencies; I pick people.”
People are the ones that make up the company. It is people that we deal with in and out each day. When you are marketing or selling to a business, you are actually dealing with its people. It is not about my company and your company. It is about me and you. Most importantly, develop a relationship and make them like you.
It is also important in your business that you emphasise this people factor. Build your people up and build your business around them whenever possible, make them a big part of your business. At the end of the day, it is them that are doing the marketing and selling not your brand!
