September 2006
Monthly Archive
Making a positive customer experience – a case study of flying with Singapore Airlines
MattE 18 Sep 2006 | : Marketing
Having just returned from an overseas trip, I was very impressed by the level of integration of services when dealing with Singapore Airlines, creating a positive customer experience that would see me flying with them again.
This entry is not designed to be an in-depth nor carefully researched tome – I hope that people, via comments may inject some facts and possibly even corrections to my assumptions.
Singapore Airlines is a Brand success story. As noted on VentureRepublic , Continue Reading »
Mind your mobile – dangers of personal data gleaned from old phones
MattE 17 Sep 2006 | : Media, SMS
An Australian Mobile Telecommunications Association press release warns that new smart phones have capacity to hold a lot of personal information, including financial information, company records and contact lists.
The press release warns of the need to ensure that confidential information was deleted when they decided to either sell the phone or give it to friends or family.
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Missed call marketing a trap
MattE 17 Sep 2006 | : Marketing, SMS
It seems that unscrupulous marketers are inventing new ways to target the unwary. A press release from the Australian Communications and Media Authority warns of the missed call tactic,
‘Missed call’ marketing is the term that has been given to the practice of calling a mobile telephone for such a short period of time that the owner cannot answer the call. When the marketer disconnects the call, most mobile phones present a ‘missed call’ notification with the marketer’s number. The marketer intends that the owner of the phone will think that they have missed a legitimate call and ring the number back, in which case they hear a recorded promotional message.
Under this model, the cost of the marketing is also shifted to the target. It is also being seen that additional costs are imposed on the unwary. Continue Reading »
Yah never know who you are going to meet when traveling
OK, people have been emailing me about why I have not been posting – it is because I have been away.
Just for interest, the Chinese movie industry must be pretty quite and some big stars have taken on second jobs – see who this ticket was issued by…
I will be making some posts soon on marketing media and other aspects of my trip to UK and France.
