September 2006
Monthly Archive
What is buyer remorse and seven ways to turn it your advantage
MattE 30 Sep 2006 | : Marketing, Web
There is an interesting psycholgical event that takes place when many people make a sale. This event is often linked to when that person has bought something that is expensive, difficult to research, quickly outdated, or that they perhaps don’t truly need. The feeling they have can range from a twinge of regret or doubt about your decision to a full blown anxienty attack that can cause ongoing self doubt on aspects like “did I really get the best deal? Was this the correct product for me? Will I need to buy the new model soon? Could I have done without this?and total lack of purchase satisfaction.
These weird psychological event is called buyer’s remorse.
Traditionally it was most commonly cited in literature is relation to large purchases, such as cars and houses. It has even been applied to getting married!!
Tracking by mobile phone…
This appeared in the ATMA newsletter
Mobile phones to track missing people
A MOBILE phone tracking system to find missing people will be available in Australia next month. Makers of the GoFinder say that the system is ideal for carers of those with dementia. The system works by placing a mobile phone on a loved one’s belt. If the person disappears, relatives can gain access to the company’s website to find their approximate location.
GoFinder uses cell site data to find the location with an accuracy of about 150 metres in city environments.
The web - coming to a phone near you
The next big revoloution in web is not going to be tied to computers, but will soon be blasting onto a phone near you - maybe even yours…
One of the main stumbling blocks has been the most websites look really, really bad on a phone’s screen. Opera have tried to address the problem with their mobile phone browser, but it still does not put informatiuon into the logical sort of order needed for effective mobile browsing.
Info via web mobile is popular
One of the world’s most browsed sites is the UK’s BBC which has about 20% of the market share of mobile browsing. Its popularity comes not only from the excellent content (leaving other national broadcasters wallowing in their wake), but also from developing countries where internet access is hard, but mobile access is easy. Consider that of all the international traffic visiting the BBCs WAP pages come from Nigeria (which has a huge mobile market penetration) with 61% followed by South Africa on 19% and Uganda and Jamaica on 7% each.
How to get into the top 100 on Technorati
A post on Wired quotes David L. Sifry, founder and CEO of Technorati, and he gives his advice for cracking his site’s Top 100 list.
1) React quickly. Commentators like Andrew Sullivan and Michelle Malkin draw megatraffic with immediate rebuttals to A-list pundits at The New York Times and Fox News.
2) Make your posts easy to read. Italian comic Beppe Grillo broke into the Top 10 by setting his key points in boldface.
Recommended forum
If you are a web developer, or interested in web marketing, we recommend Site Reference Forums (I am a Moderator there).
Why join this forum?
Simply it is a great community of people sharing ideas and information about web design, development and marketing.
J-Learning: your how-to site for community journalism
Covering HTML coding, digital photography, new media reporting, Web hosting and more, J-Learning.org is designed to help individuals, civic groups and school groups jumpstart their own community media projects.
While it is aimed at journalists, there are some great tips on the site at J-Learning
technorati tags building web communities
Comments Off
Webmaster Interview - Gene Guerrero from Webmaster Labor
MattE 25 Sep 2006 | : Webmaster Interviews
Today I present Gene Guerrero - a webmaster who is taking to world by its horns and giving the global marketplace a good shake. With an eye for a business opportunity, Gene is onto a neat idea!
If you run more than one website. what is the name and URL of your primary website?
I am with Webmaster Labor is a provider of offshore outsourced leased staffing services.
Mobiles break bones as Africa aims high
MattE 23 Sep 2006 | : Media, SMS
If you are into some interesting facts and fables, this story BBC NEWS | Business | Mobiles break bones as Africa aims high is a must read (I almost ran offf the road while listening to it while driving I laughed so much.)
It also serves to remind us how lucky we are in the Western World.
Comments Off
UK Mobile Life survey of mobile phone usage
MattE 22 Sep 2006 | : Media, SMS
The Mobile Life survey, conducted by YouGov, of more than 16,500 British adults who use mobile phones finds that:
Daily Life
• 92% of mobile phone owners cannot get through a typical day without using their phone
• 9% of 18-24 year olds – around 400,000 people – admit they are addicted to their phone, so they no longer feel in control of how they use it
• For people 18-24 years old, their mobile phone matters more to them than television
• Most people aged 18-40 say mobile phones have improved their quality of life. However,
mobile phone-owners over 40 are evenly divided
• People aged 18-29 tend to use their phones more to send and receive texts than to hold
conversations
• Two out of five people have lost the use of their mobile phone at least once. The main reason was that the phone was broken
Health
• Only 18% of people are strongly concerned about the health risks of living near a mobile
phone mast and only 6% of people strongly agree that they are concerned that using a
mobile phone too much could be harmful to their health
Addressing customer confidence on your website
MattE 22 Sep 2006 | : Marketing, Web
Google increases ad fees for some sites
I was reading an article that looked at Google’s treatment of what they called ‘thin websites’ (those with only one or two pages) and how the Google adsense charge for advertisers operating these sites higher than for sites with many pages.
The upshot was that Google had examined stats and determined that they like sites with more pages and therefore more content.
Content sites not hit
