PlusOne – Marketing Musings

Staff remember promises of job improvements and work benefits almost 100% of the time.

Unfortunately, bosses tend to remember them far less frequently. Forgetting a promise easily leads to staff miscontent, lower productivity, poor morale and higher staff turnover.

Don’t be a forgetful boss. If you make a promise, keep it. Make sure you don’t forget simply by writing it down in your diary the day you made it (including the circumstances) and then make a later diary note to implement it, with reference to the original diary entry.

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