I don’t know what is so fantasic abut this story, Google goes mobile in Europe, except that it seems because Google is behind it then it must be new and fantastic.

All that is required to make any website phone browser friendly is to use the WAP code. There are even free programs like the opera mini browser that will render most pages (though most pages are still less than perfect in the display) for the viewer.

Mobile information access is going to be HUGE with 3G and all website builders should look at either catering for both browsing modes, or recreating sites in WAP-friendly fashion.

My tip for the future - provide concise and dedicated information that has a strong call to action.

If you have a mobile friendly website, or even a pure mobile version, post its link via comments.

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