Commission Junction - losing the plot?
Posted by MattE on 02 Jul 2006 at 04:20 pm | Tagged as: Marketing, Web
From previous posts about affiliate marketing from both a merchant’s point of view and an affiliates perspective I find the recent actions of CJ to switch over to Java Script links a typical example of a network acting in its usual manner. Even my post How to put affiliates offside - by Clixgalore is a mild example compared to what CJ is doing.
The first is they credit merchants with knowing what they are doing - lets face it, on the average network at least 50% of merchants should not have been accepted in the first place. Poor sites, and even worse conversions. Giving them the responsibility for keeping their offers and creatives up-to-date is bad news. If Dell cannot do it on the Clixgalore network, what hope is there for smaller players with less resources to manage the affiliate marketing aspects.
As for affiliates, lets face it, over 90% don’t have a clue of what they are doing. So the change to them is beyond their understanding - the slower page load times, the invasive site monitoring that can happen, not to mention a loss of anchor text value of links.
What to read more on this debarcle? Here is and interesting post on the Monetise Blog - and I suggest you check back through the recent month’s post for lots of other good dirt on what is happening. CJ: Is Tracking Off or Just Reporting?
