June 2006
Monthly Archive
Mobile content most popular with females, but 3G still a way off
MattE 02 Jun 2006 | : Marketing, SMS
A new survey has found that 66% of respondents purchased mobile content in the past 12 months – up from 50% last year. The survey, the Australian Mobile Phone Lifestyle Index by the Australian Interactive Media Industry Association, sought to gauge the market impact and understanding of 3G services. The survey says women (73%) were significantly more likely than men (27%) to download content.
The survey says 45% of participants became aware of new mobile content via the internet and 36% from television. The third most frequent method of becoming aware of new content was on mobile phones. The survey found that 11% of respondents said they owned a 3G mobile phone while 26% did not know. Only 12% of respondents said they would definitely or probably buy a 3G phone in the next six months. The main reason cited was that they need a new phone anyway and therefore may as well get a 3G phone. Source
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Dispose of old mobiles wisely
Dig out your dead mobiles – next Monday is the day to get rid of them!
From a press release…
Are you one of the 67 percent of mobile phone users who have one or more mobile phones at home not being used? Don’t let them go to waste or end up in the bin – make a difference this World Environment Day on Monday, June 5, 2006, and hand ‘em in for recycling at your local Telstra Shop, Optus World, Vodafone store and 3 Shop.
MobileMuster, the mobile phone industry’s official recycling program, was launched in December last year. This voluntary initiative is fully funded by the industry and it aims to boost collection numbers, halve the percentage of mobiles going to landfill and increase community awareness.
Research* conducted in March 2006 shows that awareness of mobile phone recycling has increased since March 2005 by 8%, up from 46% to 54%.
