A new survey has found that 66% of respondents purchased mobile content in the past 12 months – up from 50% last year. The survey, the Australian Mobile Phone Lifestyle Index by the Australian Interactive Media Industry Association, sought to gauge the market impact and understanding of 3G services. The survey says women (73%) were significantly more likely than men (27%) to download content.

The survey says 45% of participants became aware of new mobile content via the internet and 36% from television. The third most frequent method of becoming aware of new content was on mobile phones. The survey found that 11% of respondents said they owned a 3G mobile phone while 26% did not know. Only 12% of respondents said they would definitely or probably buy a 3G phone in the next six months. The main reason cited was that they need a new phone anyway and therefore may as well get a 3G phone. Source

Technorati tags | hotel

[Slashdot] [Digg] [Reddit] [del.icio.us] [Facebook] [Technorati] [Google] [StumbleUpon]

No comments »

caricature gifts