April 2006
Monthly Archive
Webmaster interview - John Holifield of Scary-Software
MattE 15 Apr 2006 | : Webmaster Interviews
Welcome to the first Webmaster interview.
This interview with John Holifield of Scary-Software.com is the first of what will become a permanent fixture on this blog - interviews with other webmasters to gain an insight into who is behind the site, where they have come from, how they have done it and where they are heading.
Your feedback, comments to the interviewee an other suggestions are welcome via comments at the end of the interview.
So to our first question:
How to put affiliate program merchants offside - by ClixGalore
I must admit, being a merchant participating in the ClixGalore program I was rather disgruntled to receive this email yesterday:
Dear Merchants,
In the interest of improving the performance of your program and showing a professional commitment to the Affiliates that are promoting your program, a new Merchant program minimum balance policy will be introduced on the 21/04/2006.
Merchants will have to maintain a minimum balance as per the table below. If a balance were to fall below the minimum balance level, all customer traffic generated by your Affiliates will be redirected away from your site.
Page rank and the psychological impact of the thin green line
With the Google Big Daddy data centre and Page Rank update completed, many website owners are rejoicing at their newly aquired Page Rank. Of course there are some who are lamenting a downward adjustment, but it appears Page Rank lives on.
The phenomenon of Page Rank is one that has occupied the minds and time of webmasters around the world, tweaking site and furiously linking to improve their PR. There are those who say Page Rank is closely linked with search engine position results, while another army of pundits says page rank matters zilch when it comes to where you appear on the search results.
To them, Page Rank is dead and everybody should ignore it.
How to reducing buyer resistances and sell more by phone
MattE 09 Apr 2006 | : Marketing
Selling is a fine art and seling by hone is even more difficult for a variety of resons. But one which is common to both phone sales and to face to face sales is buyer resistance and barriers they place because they feel you are ‘attacking’ them. Ari Galper has some excellent techniques that are available in his courses - get a free course here.
But back to sales, attacking and deflection - and here is an article by Ari that puts it onto the theme of the Japanese Martial art of Aikido. Over to Ari…..
Imagine being in a crowded concert or bar. All of a sudden, a fight breaks out between two men who’ve had too much to drink.
You happen to be a few steps away, and the next thing you know, one of the men turns to you and looks as if he’s going to take a swing at you.
Woman sacked by SMS
ABC News Online in Australia has caried a story about a woman sacked via SMS Woman sacked by SMS .
My experiment - an alternative marketing method
MattE 05 Apr 2006 | : Marketing, Web
Its been a little over eight months since I launched the Caricature King website. This has been an interesting time because despite using all of the skills and knowledge built up over the past nine years I have had websites, this one still causes me some frustration in terms of getting traffic.
Even now it still has a page range of zero (but at least you can find me in Google) and MSN is the search engine that brings me most traffic (I hear this from a lot of others with sites less than a year old). Getting a SERP that I am happy with still evades me - but maybe I just need to give it a little more time.
Readers may have read my post a while back about how caricatures can be a great fundraising idea. This has slowly started to gather momentum. Already schools are discovering that by using email and special link provided that tracks the sales to pass the information about the fundraiser around to friends and get their friends to pass it on again, orders from far and wide can be generated. This is great for the schools as it brings in funds from sources other than the parents and those they normally chase when holding pie or chocolate drives.
