PlusOne - Musings of a marketer

Call them vanilla sales letters, cookie cutter sales letters or just long sales letters, the fact is that long copy for selling products has been around for a long time. Of course there have been people who have spoofed them, as pointed out on this blog HERE, but do they really work?

To me the answer is yes, as long as the sales copy addresses the needs and desires of the reader. Part of their success comes from the repetition and the inclusion of added incentives, not once, but several times. Generally they are hugely benefit laden.

If you are actively searching for an opportunity - have a committment in your mind to do what is being offered then the long sales copy is highly effective. Identify the dreams, show them how it can work, repeat it from various angles and make the offer highly compelling.

However, there is a skill in writing in this way. Like other skills, if you want to make some bumper sales by creating a simple site that has convicing copy, the this is a skill you need to learn. One way is through a course called Quick Cash Writing

Visit the site and you will see an excellent example of convincing long copy sales letter writing.