We watch for ads?
Posted by MattE on 05 Nov 2005 at 05:42 pm | Tagged as: Marketing, Media, SMS, Web
Allison over at qtags (USA based text a code reminder system) made an interesting post We watch for ads? which looks at what we use our TV, computer and mobile phone for.
Everything except to look at advertising - which I agree with. But of course, we have come to accept advertising on TV and the barrage of text and blinking banner ads on the internet.
Most of all though, I hope the advertising houses listen to Allison’s (and my) sentiment that mobile phones are NOT suitable for push marketing (unless to agree via someone like BluesKy Frog where you get free stuff in return).
Why?
I often use this analogy when explaining this fact of life to ad agencies when they ring me up:
1. An umwanted email is like having an unwant person come knocking at your front door. Irritating but you can easily shoo them away and close the door.
2. An unwant SMS is like someone just wandering into your loungeroom uninvited - it is seen as an invasion of personal space with the emotions that go with that.
The Motto? - create some reason to have people invite you to their mobile phone. Then everyong is happy.
