Asking people to register as part of your checkout process - you are chasing sales away
Posted by MattE on 03 Nov 2005 at 10:46 am | Tagged as: Marketing, Web
We’ve said it before, we say it again, don’t ask people to register as part of a purchase process - you will chase people away….here’s and classic tale (or should we say tail) Another Dumb Pet Trick
Its about the frustrations of a customer with a sign-up process as part of making a simple purchase.
WHY ask for people to register? Everything you want to know you gather as part of the sales process. But I hear people cry “But what about logging in to check order tracking!” My suggestion, offer that as an option.
Our research shows that over 70% of people will leave a site that asks then to register as part of a sales process.
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One response to “Asking people to register as part of your checkout process - you are chasing sales away”
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on 04 Nov 2005 at 2:30 pm # MattE
