PlusOne – Marketing Musings

Those readers who have had business dealings with PlusOne will know that we offer a range of services under our Marketing, Media, Communications banner.

One recent addition to our range of services is SMS Reply Mail.

Essentially this provides a means of delivering information to people who make enquiries via SMS in response to a number quoted in an advertisement. This is ideal for those wanting to target a mobile audience.

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We started out using Sage as a RSS feed reader, but have now started using RssReader a free RSS reader that displays any RSS and Atom news feed.

It is a desktop program, that has an icon in the system tray.

We like it because you can set the frequency of checking each feed, from every 10 minutes to monthly – to suit the posting frequency of the feed you want to watch.

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For quite some time now I have been using a Free Search Engine Ranking & Keyword Tracker / Keyword Ranking Tool for search engine position analysis. Using a Google API it is possible to keep an eye on where your website is sitting in the SERPs according to the keywords you nominate for each URL.

Even better, they have added the functionality to allow a tracking of results in Yahoo and MSN as well. Now you to can see your site go from No. 3 down to 8996 one day, and back up to 3 a day or so later!

Note: this tool does not have good interface functionality in FireFox – so use of IE is advised.

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Ever been in one of these situations….you are asked to attend a two day workshop to work out how to solve an issue….

By the end of the first day some of the participants are at each other’s throats, while others have lost the plot and others are only there to take notes.
By morning tea on the second day the ground that should have been covered easily on the first day still has not been properly addressed. Everyone is tired, frustrated and just wants to go escape…. and the second part of the process is rushed through so fast no-one is satisfied with the outcome.

PlusOne has available a facilitated strategic email process that can achieve the same as a two day workshop, at lesser cost and without participants having to leave their desk. An added bonus is participation can be during the day or evening, as response cycles make allowances for people’s different availabilities. Some of the uses of a facilitated strategic email process are:

• Staff/stakeholder consultation 
• Identifying options and approaches through brainstorming 
• Planning – Conference, strategic or mission 
• Information synthesis, 
• Data analysis 
• Project or program evaluation reviews 
• Selecting ideas for guest speakers 
• Role playing and scenario analysis 
• Performing a SWOT analysis 
• Group decision-making and problem solving 
• Depolarisation of issues through group awareness 
• A learning tool

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For quite some time an industry colleague has been on my back about getting Skype – a program that allows telephony between computers running the same software.

“It’s wonderful” she kept telling me. But I could not get my headset to work so I put it off until we had a computer upgrade in the office (not a task for the feint-hearted!).

So anyway – I downloaded and installed Skype; a simple task, and have had a fiddle with it. First I called a contact in China – worked great. Just today I had a great conversation with Yaro at Entrereneurs Journey.

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For some weeks I have been wrestling over the worth of adding a blog to this site. There has been a lot of discussion about the value of blogs, what with people being able to add your conent to their site via in-page RSS feeds, and also people being able to subscribe to the blog using an RSS reader.

I have been browsing around blogs and must admit there are some really interesting ones out there – in fact there is a huge encyclopedia of knowledge and opinions contained just in blogs – never mind the WWW. Search via some of the blog specific search engines for a particular topic and you are just as likely, if not more so, to find something of relevence than on the web.

Of course there is a lot of rubbish mixed in with it as well – including spam blogs (set up just to create links to a particular site, and well, blogs that just talk about random stuff.

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