CeBIT Australia 2005, part of the largest consumer electronics and technology exhibition series in the world, created a world record by issuing 30 per cent of tickets as m-tickets sent direct to attendees’ mobile phones when they pre-registered online.

The m-ticket option confirmed consumer acceptance of mobile ticketing, with 13,000 attendees choosing to receive the m-ticket directly to their mobile phone.

M-tickets are around half the cost of mailed paper tickets for the event organiser and offer the convenience of instant delivery and last minute availability. They also enhanced the CeBIT brand by association with innovative technology. Aside from Japan and Korea, Australia leads the western world in mobile ticketing technology.

To learn more about Mobi-tickets read this page

The technology can also be used for membership purposes (instead of a plastic card in the wallet/purse) or to deliver discount coupons that can be scanned by most popular scanners.

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