PlusOne – Marketing Musings

When seeking our free website appraisal, many website owners are wanting higher conversion rates. So it interested me when I saw this headline:
“Online Retail Report Card: Highest Conversion Rates Amongst Non-Brick-And-Mortar Retailers, According To Nielsen//NetRatings Megaview Online Retail” on the Nielsen//Netratings site

The best US site for conversions, according to the survey is a site called QVC – a large shopping site that has a conversion rate of 16.3%. Compare this to Amazon at 12.5% and Ebay at 12.3%. Importantly, the average amongst the top 100 sites surveyed was 4.9%.

Now before you get all excited, remember, these are big companies who pour millions of dollars into buyer behaviour research, examining site flow etc. The good thing is of course, that we can go and observe these sites and pull them apart, see what it is that makes them tick.

The report also lists the top 15 retail categories based on order size – and no, adult products did not make the top 15.

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