PlusOne – Marketing Musings

While the use of SMS was widely noted in the USA electoral campaign, it will be interesting to see what use is made by political parties and indeed down to the candidate level here in Australia.

I have an expectation that Labor will be more proactive in the use of what is still regarded as fringe media, as well as using social media.

As the election pace picks up, there is the ideal opportunity to deliver targeted messages to the party faithful.

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ABC radio has this story that will be of interest to those heading to the NSW ski fields in their own vehicles:

The State Government has turned to wireless technology to promote road safety during the New South Wales Snowy Mountains ski season.

Motorists can now access the latest snow and road information on mobile phones, at blue-tooth kiosks at Perisher Valley.

The Emergency Services Minister, Steve Whan, says it is an innovative approach, which will allow police to easily monitor the effectiveness of the campaign.

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Accommodation Plus, the free to use hotel booking site for Australia and New Zealand needs a name for their site mascot.

The prize is two nights accommodation including breakfast at any Metro Hotel, Apartment, Resort or Inn of your choice!

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The swift political dispatch of Kevin Rudd this week is a sobering example of what happens when the message being communicated is either not done correctly or even at all.

And like Kevin Rudd, in the commercial world heads do also roll if this is done very poorly.

Kevin Rudd’s mistake was he stopped communicating. This was especially so in regards to the mining super profits tax. Instead he took on a paternalistic approach and expected the Australian community to accept that what he wanted to do was good for us, but failed to properly explain the how or why.

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Finding the ideal hotel room in Australia or New Zealand has become easier with the launch of a new hotel booking website on the Australian market.

As well as making it easy to find the right place to stay, travelers also benefit as the site is free to use;  accommodationplus.com.au charges no booking fees and often no deposit was required to secure the booking.

AccommodationPlus team leader, Mr Matt Eliason, said the site featured a strongly user oriented design that provided several intuitive ways to find the ideal hotel room.

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SMS, or short message service, is a fast communication channel for businesses of all types that allows great opportunity for innovative marketing and communications.

SMS has become a mainstream means of communication, reaching consumers on their mobile phones.  SMS messaging has become an increasingly integral component of communicating customers who either buy your goods or make use of your services, plus for internal communications.

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The end of the financial year is is fast approaching and for many businesses the issue of looking for a better way to handle payroll next financial year floats to top of mind as those who handle payroll are faced with the annual group certificate challenge.

As we mentioned last year printing group certificates is an easy task if you have the right software.

While MYOB and other high end programs have a payroll module available, the issue is often that it is sooo hard to use. In addition to the purchase price, there are extra costs just to be trained in how to use it!

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While there are many websites that can help you reduce the costs of overseas travel on aspects like hotels, airfares, car hire and tours, many people come home to a shock when they receive their mobile phone bill after using it while set to global roaming.

Many countries are notorious for their costs of telecommunications, especially when you have set your phone to global roaming.

Several years ago on a trip to The UK and France, after minimal outbound and inbound calls I was unpleasantly surprised at my next mobile phone bill.

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It seems that share buy scams are still rampant.  Click the image to read.

I wonder how many people either do not read carefully or just do not understand…

Despite them saying their price and the recent share price it is well known that many people may not fully understand the results of their actions.

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It seems the cost of shopping at Woolworths supermarkets is about to get a little more expensive if you use a Visa or Mastercard debit card with news that the supermarket giant will no longer be allowing people to use the credit option when using debit cards.

As reported in Inside Retailing

“The only change for customers using Visa Debit and MasterCard Debit cards will soon be the need to press either the `cheque’ or `savings’ buttons to access their funds through the Australian-owned eftpos network, rather than the international credit card network,” Woolworths said.

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