Posted by MattE on 11 Mar 2010 | Tagged as: Marketing, SMS, consumer engagement
SMS is a very effective tool for communicating with your customer and prospects lists. A well-crafted message, with a good offer can drive footfall to your store or website.
SMS marketing systems can be used for:
Posted by MattE on 03 Mar 2010 | Tagged as: Business, Marketing
Even in the age of email and Twitter, the old fashioned sales letter still has a vital place in today’s marketing mix.
One reason why they remain a foundation marketing method is because they allow you to bypass spam and other noise. A well written letter can have a significant impact on opening up the sales process.
Here’s six, easy, yet powerful tips to help you to produce a tremendous sales.
One – Identify the objective of the letter? Think very clearly about what you want the letter to do.
Posted by MattE on 10 Feb 2010 | Tagged as: Business, Web
I am feeling like Dave Hughes from his Glass House days – I’m not happy.
Four months ago I was introduced to an affiliate network contact in the USA with the view of increasing the exposure of Caricature King to a couple of selected sites in the USA.
From the very start things were, well kind of unsatisfactory.
I asked for an overview of their business, but nothing arrived. But there was the news that a big USA membership shopping site said they would like to run with it at the commission rates we proposed.
Posted by MattE on 29 Sep 2009 | Tagged as: SMS
In a move that pre-empts moves by several Australian states, it seems that top end uses for mobile phones may be nipped in the bud.
It seems odd that cradle mounted navigation cannot be used ASSUMING they have voice directions like standard GPS navigation devices.
Most mobile phones have screens that are too small to be seen effectively anyway, making voice directions a must.
Policing the new law, will, I imaging be quite difficult.
Posted by MattE on 28 Sep 2009 | Tagged as: Business, Marketing, SMS
SMS is a great way to communicate with your market and your customers. Here we present just a few ideas showing how SMS can be used to help drive traffic to your store, or used to enhance customer relations. Note the inclusion of the optout on all promotional messages.
If you would like to explore how SMS can be used in your business, feel free to call Matt on 0409 349 752 for an obligation-free chat. In many cases we can set up a free account for you to test your ideas!
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Posted by MattE on 03 Sep 2009 | Tagged as: Business
As a marketing consultant, I speak to many businesses who face some similar problems, which soon becomes a set of problems common to most businesses. One of these is the need to capture more sales from the people already browsing or making inquiries at the shop, business or outlet.
One of the most common problems facing many businesses is sales staff is not aligning with the customer. By this I mean it is very easy to ask a customer what they want (a product based, cash and wrap approach) but it is less easy to determine the customer’s needs (the benefit/solutions approach).
Posted by MattE on 23 Aug 2009 | Tagged as: Business
By Alastair Rylatt – Excel Human Resource Development
Copy of article written by Alastair Rylatt which appeared in the HR Monthly Magazine
Silly as it might seem, the Human Resource Profession must find answers to a new world of work that is radically different to the one we knew in the past. As it is painfully obvious, we can no longer rely on the luxury of a stable workforce to get the job done. The modern workplace is becoming highly organic and transitionary and we increasingly dependent on people who are not full time employees. Today’s business development and professional survival is increasingly reliant on how well we can stimulate relationships, energise alliances and enthuse people with whom we have little or no control over.
Posted by MattE on 20 Aug 2009 | Tagged as: Communications, Marketing, SMS, consumer engagement
We are pleased to announce that some important changes have been made to the SMS Central system that brings several important benefits for users.
If you do not yet have a free account, please contact us by emailing matt AT plusone.com.au and we can set it up. Remember there is no cost to set up the account.
ENHANCEMENTS
We have now moved away from a pay as-you-go system, to a pre-purchase messages model.
The benefit to you is you can now save the previous administration fee each send, making small list messages viable. This means a messages to tightly focused groups can be easily done and you only pay the 14 cents per message, without the administration fee imposed at all. You can purchase from as little as $10 worth of messages (71 messages) up to $200 (1428 messages). You can of course purchase several lots of message credits. They do not expire.
Posted by MattE on 10 Aug 2009 | Tagged as: Business, Marketing, SMS
When economic conditions turn hard, just as we have been experiencing for almost 12 months, one of the first activities in any cost control of a business is a reduction in marketing and advertising.
The reason behind this is often that marketing and advertising are intangible and often unmeasured activities.
For companies doing marketing and sales via electronic channels, the ROI can be measured more easily. However, for most businesses trying to track the effectiveness of marketing is too time consuming and hard.
Posted by MattE on 04 Aug 2009 | Tagged as: Business, Web
If you are into business on the internet, this list will be of interest. If not, this list may be of interest!
Google reveals Australia’s most popular internet searches
Fastest rising searches of 20091. Swine flu
2. Susan Boyle
3. MasterChef
4. Stimulus package
5. Wimbledon
6. Twitter
7. Bing
8. One HD
9. AFL fixture 2009
10. BrunoFastest rising retail searches of 2009
