Will SMS feature in the Australian election campaign?
Posted by MattE on 19 Jul 2010 | Tagged as: Communications, SMS, consumer engagement
While the use of SMS was widely noted in the USA electoral campaign, it will be interesting to see what use is made by political parties and indeed down to the candidate level here in Australia.
I have an expectation that Labor will be more proactive in the use of what is still regarded as fringe media, as well as using social media.
As the election pace picks up, there is the ideal opportunity to deliver targeted messages to the party faithful.







