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Media exposure of your conference and key speakers can
leverage the value of your conference. Tight economics means most media outlets do not have the time or resources to seek out the newsworthy aspects of most conferences.
conference media liaison can put your conference and many of its speakers
onto the media map.
liaison services that
we supply include:
Review of papers to determine those with most newsworthy
Generation of extended
Where required, generation of
media releases for different media types
Distribution of approved media releases
Followup of releases with media outlets
On-site media liaison
interview training for talent
PlusOne has successfully placed two conferences on the map. The 4th Australian Sorghum Conference enjoyed wide media exposure, resulting in several of the speakers and their topics featuring on ABC morning drive radio, the major ABC radio news broadcasts of the day, The Country Hour radio program, syndicated on SKY radio news (rural), national ABC TV news, ABC radio afternoon drive, metropolitan, regional and rural print media and internet news services.
PlusOne, our conference was an even greater success than we could have imagined.
Their ability to help us identify newsworthy aspects of the conference and work with us to capitalise on those aspects helped create a great industry and public awareness of the work being undertaken in the sorghum industry and its impact. We were especially impressed with the level of media interest in what was essentially a specialised industry conference.
Dr Andrew Borrell - organising committee.
Gaining media exposure was one of our goals for our 13th Biennial Sunflower Conference held in Yeppoon in 2001.
PlusOne made that goal happen. From reviewing conference papers and generating media alerts, to follow-up of media to ensure maximum media exposure, we had excellent media coverage thanks to Matt's efforts. This included Channel 9 TV, the Health Report, ABC radio rural reports and national radio, SKY network rural news (Qld, NSW and Vic), and state and national newspapers.
Matt's interview training really helped presenters to relax through their interviews, with the added advantage of knowing they had delivered their key messages.
used PlusOne's services again for our 14th Biennial Conference.
Dr Gary Kong - Australian Sunflower Association.
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